Five people, five different jobs, one ecosystem underneath.
A group scrolling in a hostel room. A creator shooting a reel. A shopkeeper listing today's stock. A banker checking a limit between two meetings. A student stuck on a chapter at 11 pm. Different screens, same login.
STEP 01
Social Media Entertainment
Local creators visit real Indian shopkeepers, discovering authentic traditional goods and capturing genuine stories on camera.
STEP 02
Central Platform for Discovery
Creator and merchant pair in seconds. Live feed with 98% virality matching connects local products with pan-India buyers.
STEP 03
Automated Reel Creator
Auto-generated waveforms, AI background music, and smart captions turn raw footage into viral commerce reels in minutes.
STEP 04
Ticking Creator Balance
Live wallet balance updates in real-time as reels convert viewers into orders, unlocking instant UPI payouts per sale.
STEP 05
Auto Product Intelligence
Point phone camera at shop stock (Saffron ₹450, Turmeric). AI auto-identifies SKU, compares marketplace rates and creates buy buttons.
STEP 06
Fast Local Order Dispatch
Shopkeeper packs verified Aura delivery boxes directly from his store with zero warehouse holding costs or middleman delays.
STEP 07
End-to-End Encrypted Connect
Direct secured chat and escrow payment infrastructure ensuring complete financial and communication protection.
STEP 08
Seller Empowerment Suite
Flat 5% transparent commission compared to 20% on big tech marketplaces, leaving 15% more margin in the seller's pocket.
STEP 09
Send Direct, Win Local
“Apni Dukaan, Apne Grahak, Apni Keemat” — empowering local retail businesses across Bharat with full technological sovereignty.
Watch App Commercials
All five sign in with the same email, same mobile number, same device. One identity carries your wallet, your subscription and your history across every Aura app — and it's what unlocks the web version on your laptop.